PANEL 17 GREEN STARTUP PANEL DISCUSSION

PANEL 17 GREEN STARTUP PANEL DISCUSSION on 30.05.2024 in M7 Workinton – Msheireb from 18:30-20:30

Reena Naser participated as a panelist in the first Sustainability Panel Discussion focusing on Green Startups, entitled Panel 17 organized by Hub 17. The event, held at the innovative M7 Workinton in Msheireb, brought together entrepreneurs, sustainability experts, industry leaders and enthusiasts to discuss the opportunities, challenges, and future of green startups in Qatar and the broader region.

During the panel discussion, Reena shared valuable insights drawn from her experience as the CEO and Founder of SUSTAINIAL LLC, a company dedicated to promoting social sustainability and instigating socio-cultural transitions towards sustainable practices. She discussed SUSTAINIAL’s vision, mission, and the specific United Nations Sustainable Development Goals (SDGs) that the company aims to address through its initiatives.

The informal setting of the panel encouraged an open and honest dialogue among the panelists, allowing them to delve into the importance of green startups and the growing appetite for sustainable solutions in Qatar. Reena and her fellow panelist also addressed the challenges faced by green startups, such as access to funding, navigating regulations, and building awareness among consumers.

Reena emphasized the significance of maintaining integrity and staying true to one’s values when establishing and running a green startup.  She emphasized the important role of the “human factor” and “human wellbeing” that formulate major components in her values, which she never compromises. She shared her personal experiences and the core principles that guide her decision-making process, stressing that the pursuit of sustainability should never be compromised for short-term gains or material benefits.

Throughout the discussion, the panelists encouraged aspiring entrepreneurs to take action and start their green ventures, even if they don’t have all the answers upfront. They highlighted the urgency of addressing environmental and social challenges through innovative business solutions, underlining the critical role that green startups play in driving the transition towards a more sustainable future.

The panel discussion concluded with an engaging Q&A session, where attendees had the opportunity to seek advice and guidance from the experienced panelists. Reena and her colleagues addressed concerns, shared practical tips, and provided positive encouragement to those considering embarking on the green startup journey. By participating in this panel discussion, Reena Naser contributed to the growing conversation around the importance of green startups in promoting sustainability and driving positive change. The event served as a platform to inspire and empower aspiring entrepreneurs, fostering a community of like-minded individuals committed to building a sustainability community for a greener and more prosperous future for Qatar and beyond.